Category Archives: rant

Button, button

I picked up a copy of the April issue of Parents magazine yesterday. No excuse, really. I am a bit compulsive about buying magazines, even ones that have annoyed me in the past.

Page 25 suggests that readers with “Some bunny to love”, get over the disappointment that their infants cannot indulge in Cadbury Mini Eggs this Spring by noting “…you still get to celebrate the holiday by dressing her up real cute.”

Real cute.

Yes, I know there is another rag titled Real Simple, but I have always hoped it was intended to read as two separate words.

I decided to chalk up real cute to insidious marketing copy and paged past to a piece designed to provide helpful suggestions for taking a vacation with your friends and their families.

Leslie Pepper, your content is fine, but can you explain why the young girl in the red bikini in the center of the group shot on page 192, smiling broadly into the camera, is missing her belly button? Perhaps a medical procedure is responsible? I sincerely hope magazines do not airbrush the bellies of young children.

It is irresponsible enough that the article about postpartum weight loss on page 151,shows a svelte mother struggling to button a pair of skinny jeans, in spite of her flat waist and the obvious extra material around the waistband of the pants.

Real cute, Parents. Real cute.